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Vliv právní regulace reklamy na vybrané společnosti
Báborská, Veronika
The impact of legal regulation of advertising on selected companies. The bachelor's thesis focused on the issue of the influence of legal regulation of advertising and legislation against unfair competition on specific entrepreneurs. The theoretical part is focused on defining basic concepts related to the given topic. In the analytical part, an analysis of the legal sanctions imposed on the companies is carried out and then compared with the economic performance of the companies calculated from the financial analysis. Then the research is carried out using the qualitative research method of semi-structured interviews. Based on the findings, an assessment was made of whether the legislation against unfair competition and the legal regulation of advertising is valid and effective.
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Nekalé praktiky v multilevel marketingu
Tomková, Karolína
Tomková, K. Unfair practices of multilevel marketing. Bachelor‘s thesis. Brno: Mendel University in Brno, 2023. The bachelor's thesis deals with the issue of the multilevel marketing system and the fraud that can occur here. The aim of this thesis is to formulate recommendations on how to prevent these unfair practices when using the MLM system, based on specificic objectives. The thesis consists of two parts, a literary research and an analytical part. The literature review defines the concept of multilevel marketing, structure and companies that use the MLM system in the Czech Republic. Furthermore, the legal regulations that affect the MLM system from a legal point of view are mentioned here. The analytical part is devoted to the analysis of experiences and cases of opinion groups with the help of classification trees. In the discussion, the data obtained from analysis are eva-luated and recommendations are made on how to avoid unfair practices and how to copy with them. The economic consequences of using unfair practices in the MLM system are also evaluated here.
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Srovnávací reklama a její příklady v praxi
Svoboda, Michal
Svoboda, M. Comparative Advertising and Examples in Practise. Bachelor thesis. Brno: Mendel University, 2016. Bachelor thesis analyse the issue of comparative advertising and its setting in a marketing context. The thesis is intended primarily for companies and their marketing departments and also for advertisers who are considering the creation of comparative advertising. The aim is to inform readers about this issue and also create appropriate recommendations that summarize gained knowledges. Readers can get to know some examples of comparative advertising and specific views of consumers on comparative advertising.
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Vybrané marketingové nástroje a právní úprava nekalé soutěže
Večerková, Veronika
This diploma thesis with selected marketing tools and legal regulation of unfair competition according to the Commercial code. Whole thesis is divided into two parts. Basic terms important for understanding of issue of unfair competition ac-cording to the Commercial code are analysed in theoretical part. Specifically this dis-sertation aims at selected facts of the case that are described in characterised more detailed. Furthermore, the marketing tools: advertising, guerrilla marketing and viral marketing are explained here. Practical part consists of an evaluation of chosen ad-vertising campaigns from point of view of marketing and legal. A summary of the most common mistakes in marketing communication from point of view of unfair competition and subsequent recommendation of using selected tools from the per-spective of unfair competition action is included as well.
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Comparison of the Czech and French regulation of unfair competition and analysis of the relevant French legal terminology with a glossary
ROŽCOVÁ, Petra
The main topic of this bachelor thesis is an unfair competition in Czech Republic and France and an analysis of a corresponding French legal terminology. This thesis is structured into descriptive, comparative and lexical part. The descriptive part contains information about the unfair competition legislation in Czech Republic and France. The next part compares both legislations. The lexical part describes the analyses of corresponding legal terminology and their Czech equivalents. In case of non-existence of the Czech equivalents, possible translation is suggested. This part also includes the French-Czech glossary.
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Protection of economic competition in front of the limitation.
REZKOVÁ, Ivana
V první části práce je charakterizována hospodářská soutěž. Je zde vynaložena snaha porozumět tomu, jak by mělo být nastaveno právní povědomí a právní řád vzhledem k přirozenosti soutěže na jedné straně a nutnosti regulovat hospodářskou soutěž na straně druhé. Následně je věnována pozornost právní úpravě hospodářské soutěže napříč českým právním řádem. Dále jsou vymezeny praktiky nekalé soutěže. Ve druhé části je již řešeno jádro práce a tím jsou jednotlivé druhy kartelů, řízení před Úřadem na ochranu hospodářské soutěže a soudní přezkum rozhodnutí správního orgánu. V závěru práce jsou uvedeny praktické příklady jednotlivých kauz, které se týkají kartelů. Dále jsou zde předloženy rozsudky vydané Úřadem na ochranu hospodářské soutěže v prvoinstančním řízení a vydané rozsudky Nejvyšším správním soudem. Cílem této bakalářské práce je přiblížit fungování hospodářské soutěže v České republice se zaměřením na jednotlivé typy kartelů a zhodnotit činnost správních a soudních orgánů při aplikaci právních předpisů na ochranu hospodářské soutěže.
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The relationship between rights of designation and unfair competition law
Krása, Jakub ; Růžička, Michal (advisor) ; Dobřichovský, Tomáš (referee)
Relationship between rights of designation and unfair competition law Abstract This diploma thesis discusses the relationship between the rights of designation and the law of unfair competition. The main objective of the thesis is to acquaint its reader with the issue of both systems of protection and to answer the question of whether there is any relationship between them; if so, how to define the established relationship. The topic of this thesis is mainly processed from the perspective of the Czech legal order, but it is also complemented in appropriate cases with the connection to the foreign regulation of selected European states. This thesis is divided into three chapters, which are further divided into subchapters. In the first chapter, the author deals with the rights of designation. First, the group of rights of designation is placed within the system of intellectual property law. Subsequently, a list of specific rights that belong to this group is created, based on the described characteristics. However, the author also points to different opinions of legal theory regarding the content of the term rights of designation, which leads to distinction between the rights of designation in the strict and the broad sense. The following subchapters deal with the issue of trademarks, designations of origin...
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